How LED Lighted Display Cases Boost Product Sales in Retail Stores

LED lighting has become essential in contemporary retail displays—and for valid reasons. Increasingly, retailers are opting for LED-illuminated display cases to improve product presentation and capture customer interest. However, beyond aesthetics, what effect does it have on sales?

In this blog, we’ll break down the benefits of using a lighted display case and explain how the right lighting can influence customer behavior.

Attract attention

One reason to use a lighted display case is to draw attention to what you’re selling. Lighted display cases like this White Modern Square Aluminum Frame unit will attract the eyes of visitors and passersby. The minimalist construction won’t distract customers from the products, while the 8 spotlights provide illumination that lets them see the details. That’s why retailers use these cases to showcase new arrivals, special products, and any item that deserves more attention.

In one research study, PG&E found that effective lighting can boost a store’s sales by up to 40%. LED lighting effectively highlights your products while enhancing their visibility, especially in poorly lit stores. Thus, it helps draw more customers and leads to potential sales.

Engage customers

Once the LED lighted display case attracts attention, the customer might want to learn more about the displayed item. This is a chance for the store staff to approach and tell them more about it — and an opportunity to convince the customer to buy.

Improve product visibility

LED lighted display cases enhance product visibility, which is important if you want to attract shoppers. LED bulbs are among the most superior display lighting solutions that can highlight colors and textures without washing them out. This is especially crucial when displaying jewelry, cosmetics, and figurines where color and details matter.

Transform your retail display game with lighted display cases

Order an LED lighted display case here at Now Displays, or ask us about a custom option. If you’re ordering in bulk, don’t hesitate to call 718-661-3331 so we can provide a discount.