Lighting significantly influences display cases, more than many realize. It serves as a vital finishing touch that can instantly enhance the appearance and ambiance of any arrangement. Whether you’re dealing with a straightforward countertop display or an elaborate showcase wall, incorporating lighting into a display case can transform the presentation of your products into something truly remarkable.
Functional illumination
Before thinking about style or mood, the most important role of lighting is making sure your products are easy to see. Functional illumination means placing lights in a way that reduces shadows, highlights important details, and gives customers a clear view of what you’re showcasing, so people can focus on the quality and features of your products without distraction.
Branding
A uniform display case with light that connects well with your brand's identity can be an effective way to reinforce your company's branding. Decide on a consistent color scheme and follow your brand's style guide when designing your display case to make a strong visual impact and help customers remember your brand and its values.
Persuasive display
A lot of products have the potential to sell, but without an attractive display case, they may not catch the eye of potential customers. An effective display should be designed in a way that persuades customers to buy your products, and this is why a display case with light, color, and texture is important.
Organized display
A messy or overcrowded display case can make it hard for customers to focus and might even turn them away. Using a well-organized display case lets you present your products clearly, making it simple for shoppers to browse and find exactly what they want.
At Now Displays, we create custom display cases that will help your brand make a good impression on potential customers. Call us at 718-661-3331 to talk to a representative.