Investing in displays for your retail store is a very good idea as this aspect is the main thing driving people into your store. For example, if you own a clothing store, but there’s nothing on display by the window, people are less likely to shop at your store. According to Shopify, in-store shopping is still the preferred retail channel for 82% of millennials. Your retail product display strategy is just as important as your digital marketing strategy for your Instagram.
What Are Retail Product Displays?
You need to put something up in your store that promotes your products. For example, we use marketing ads for our Instagram to promote our products. Just like that, we need to promote our products proudly and confidently on product displays. Moreover, this comes under your visual merchandising strategy. Typically, displays are where shoppers first come into contact with your products while shopping.
If you own a bakery, for instance, your visual display would matter a lot. The food at the bakery needs to be eye appealing enough for the customer to buy them. You can create a planogram and arrange displays to showcase your products and increase sales.
Your retail product displays must be managed and kept up over time by your visual merchandiser. Fixtures could malfunction or deteriorate.
As time goes by, the display responses can be observed. And, according to that, they can decide to implement new strategies to help them boost their sales.
How Should You Display Products in Your Store?
There are many ways you can display your products in your store. Moreover, it also depends on the type of things you have in your retail store, who your customers are, and how creative you want to get. It can impact your sales heavily when you strategically place each retail product on your display.
- Think outside the box
- Use cross-merchandising
- Location matters a lot
- Show pricing
- Change displays on a weekly basis
- Add decorations
- Maintain your retail displays
What Are the Different Display Types in Retail Stores?
These displays are mounted on walls and are ideal for showcasing products such as clothing, accessories, or artwork. Wall displays can include shelves, racks, or hooks to hang items, allowing you to effectively utilize vertical space and create an attractive arrangement.
Window displays are strategically placed to attract the attention of passersby and entice them to enter your store. Moreover, these displays should be visually appealing and reflect the overall theme or vibe of your store. Window displays often change regularly to showcase new products or seasonal promotions.
Ideal for small, high-margin items or last-minute add-ons, countertop displays are placed near cash registers or checkout areas. These displays can include product samples, travel-sized items, or limited-time offers. Furthermore, they capitalize on the customer's proximity to the point of purchase, increasing the chances of additional sales.