You can’t deny the fact that good displays are essential in your store. Moreover, displays entice customers, keep them engaged in your store, and build brand awareness. Hence, boosting sales. However, creating these visual ideas can be difficult. Don’t worry though, this blog brings you the ultimate guide to creating a compelling retail display.

What is a Retail Display?

There are digital and physical marketing, and retail displays are a part of physical marketing. You aim to promote your store and your brand to attract and engage with customers. So, whatever is promoting your products and services ought to be on display.

Retail display somehow manages to capture the consumer’s attention. Moreover, the colors that are used in the display need to resonate with the customer to captivate them. According to Colateral, “Retail Display” also refers to combining physical structures and marketing materials with other psychological marketing tactics. The display in your store should engage the five senses of the individual with strategic floor planning.

What is a Good Retail Display?

Your display should be creative and engaging enough to grab the passing target customers’ attention. Additionally, it needs to be easily visible, the condition should be up to par, and provide the messaging that resonates with them and their wants. Hence, this will lead to the shopper making purchasing decision. Furthermore, this may sound simple enough, but coming up with an idea that actually is successful is pretty difficult.

5 Steps to Create a Great Retail Display

Do you want to know what makes for a successful store display? Let’s dive into it!

Build the Foundations

You don’t create your product without keeping the target customer in mind, right? Just like that, the visuals and displays in your store should resonate with the customer, in order to create a successful retail display. How do they behave? What do they like to see?

Know Your Retail Displays

It is vital to use the right retail displays, especially when this has a strong impact on your customer’s buying journey. So, what are some of the most popular types of display?

  • Window Displays: Window displays are placed in the front windows of the store and serve as a visual representation of what customers can expect inside. They should be eye-catching, creative, and aligned with your brand image to attract passersby and entice them to enter your store.
  • End Caps: End caps are displays located at the end of store aisles, where they have high visibility. These displays are great for promoting specific products or showcasing new arrivals, as they catch the attention of customers as they navigate through the store.


  • Feature Walls: Feature walls are large, visually striking displays that are usually placed in prominent areas of the store. They are ideal for highlighting a specific product line or creating a themed display that grabs customers' attention and encourages them to explore further.
  • Countertop Displays: Countertop displays are smaller displays that are placed on checkout counters or other prominent surfaces in the store. They are great for showcasing impulse buy items, such as small accessories or snacks, and can help increase the average transaction value.
  • Interactive Displays: Interactive displays provide a hands-on experience for customers, allowing them to engage with the products in a fun and memorable way. This can include touch screens, virtual reality experiences, or product demonstrations that make the shopping experience more interactive and engaging.

Choose the Right Merchandise

Once you have identified the type of display you want to create, it's crucial to select the right merchandise to showcase. Furthermore, consider your target customer's preferences, the season or occasion, and any promotional campaigns or new product launches you want to highlight. Choose products that are visually appealing, complementary to each other, and representative of your brand identity.

Design with Visual Impact

The visual impact of your retail display is vital in capturing customers' attention and conveying your brand message effectively. Use attractive colors, interesting textures, and creative props that align with your brand and the theme of the display. Make sure the display is visually balanced, with a clear focal point and proper signage that communicates the product's features or any special offers.

Refresh and Rotate Displays

To keep your store fresh and engaging, it's important to regularly refresh and rotate your displays. This helps prevent customer fatigue and encourages repeat visits. Moreover, update your displays with new products, seasonal themes, or creative ideas to maintain customers' interest and create a sense of excitement and discovery.